Reimagine digital fundraising with faster donations, higher average contributions and fewer lost donors with Givecloud Digital-First Fundraising.
Conversion times improve 100-200%. The average donation takes less than 20 seconds.
When donors are presented with a compelling checkout, less clutter and the right motivation, they give up to 30% more.
More Donors Give
When your forms are simple and uncomplicated, far fewer donors drop off your giving forms.
More Donors Share
When donors are engaged correctly after their donation, they're more likely to share with others.
That's what happens when digital-first fundraising meets donor-first experiences.
In this article,
Benefits of Digital-First Fundraising
The benefit of Givecloud's digital-first fundraising is we are putting your digital donor first by providing,
Realtime Address Auto-Complete & Verification
Modern Payments like Google & Apple Pay
And we are ensuring your supporters have every opportunity to become as engaged as possible with,
Upgrades & Upsells
One-Click Challenges & Fundraisers
Personalized Thank You
How to set up Digitial-First Fundraising
To set up digital-first fundraising, go to Fundraising, then select New Form in the right-hand corner.
Template & Branding
Add a name to the form that will be used to label the form internally on your Givecloud Admin. This name will not be visible to your supporters.
Choose a fundraising template that matches your story and strategy. At this time, Givecloud offers the Standard One-Time & Monthly Donation. More template options are to come soon.
Customize your fundraising experience using a trusted colour palette. Choose from blue, pink, purple, orange, red, green or grey.
Add a logo that matches your campaign. The best fit is a logo roughly 800x500. Ensure the logo is as big and snug to that size as possible (no white space). The logo should have no slogans or long words. Wherever possible, it should just be the logo mark, without the words.
Choose a default donation amount that will initially be shown to your donors.
We recommend Automatic, which uses Givecloud's technology will determine the right amount to present to the donor based on their device, geo-location, and more.
A Custom default amount is available, with a minimum of $5.00 required for the custom amount.
Communicate a clear and transparent commitment to your donors that builds trust with your supporters.
Set the percentage of the donation amount that will go towards your mission or campaign, and allow us to calculate the remainder.
Add your transparency promise messages, such as " going directly to our mission" or "supporting our lean expert staff and admin operations." Be precise in your message, and stay within the 50-character limit.
Motivate your donors to complete their transactions by surfacing how others are giving.
During the donation experience, a bubble will appear sharing information about recent donors. Choose to include either the Initials & Geography Example: JB (Ottawa, ON) gave $150 or, Geography Only Example: Someone (Ottawa, ON) gave $250.
Convert one-time donors to monthly donors by graciously asking them to upgrade their donation after they donate.
Edit the upsell message: "Increase your impact as much as 12x."
Email Opt-in Screen
Gently encourage donors to consent to receive updates on the fantastic work you're doing, and customize the Opt-in message and Opt-in Confirmation.
Thank You Screen
Add an encouragement on the thank you screen, and personalize the on-screen message.
Sharing & Page View
Customize how your fundraising page looks when it's shared.
Link Title: The public-facing title for the fundraising form. Supporters will see this page title.
Link Description: The public-facing description for the fundraising form. Supporters will see this page description.
Link Preview Image: the image that is visible in the link when the form is shared on social media.
Customize how your fundraising page looks when it's viewed.
Background Image: The image sits in the fundraising form's background.
Add a thank you message, and personalize the email your supporters will receive after the donation.
Below is an example of the email your supporter will receive.
Set as Default Form
In the digital-first fundraising experience, you can create as many forms as you desire. We highly suggest you have to identify out of all your forms, which is your default form.
Set as Default form is located on the Fundraising form Dashboard page, under the three-dot menu.
If there's ever trouble with one of your fundraising forms, we never want your donors to see an error screen. Instead, the form will fall back to your default fundraising form.
Clone This Form
Clone this form located on the Fundraising form Dashboard page, under the three-dot menu. Clone this form allows you to duplicate an existing form. Cloning is an excellent option if you run a similar fundraiser or campaign but need to adjust basic information to differentiate the new form from the original.
How to Link or Embed Digitial-First Fundraising on my Site
Copy Your Link
To copy the URL for your fundraising form, go to the fundraising form Dashboard, then select Copy your Link beside the preview screen, or select the three-dot menu in the upper-right-hand corner of the screen and select Share your Link.
Embed a Button
To embed the fundraising form as a button on your existing website,
Select either the Embed a Button beside the Fundraising Form Preview or the three-dot menu in the top right and select Embed a Button.
Click Copy Embed Code
Paste the embed code on your website
How to Measure Success with Digital-First Fundraising
Dashboard View: The Dashboard View provides a snapshot of each form and the overall success. On the Dashboard, you can review each form's total revenue, total views, donations, and conversion.
Total Revenue: The total revenue generated by the form.
Total Views: The total view of the form.
Donors: The total number of donors who contributed to the form.
Conversions: The conversion percentage is based on the donation/visitors of the form.
View Contributions: View contributions located under the three-dot menu in the upper-right hand corner, which takes you to the All Contributions report, with the Fundraising Forms filter set to the specific form. From here, view all contributions associated with a specific form.
View Supporters: View supporters located under the three-dot menu in the upper-right hand corner, which takes you to the All Supporters page, with the Fundraising Forms filter set to the specific form. From here, view all supporters who donated to the specific form.
DonorPerfect - How do I add the DonorPerfect Field Codes to My Digitial-First Fundraising experience?
To add the DonorPerfect Field codes to your Digitial-First Fundraising experience, go to your fundraising form, then select Customize.
Select DonorPerfect, and add your General Ledger, Campaign, Solicitation and Sub-Solicitation. Choose to Automatically push to DonorPerfect as well.
Apple Pay, Google Pay and Digital-First Fundraising
Givecloud offers an even faster, more seamless fundraising experience with Apple Pay and Google Pay, now available with Stripe and Braintree.
Below are instructions on how to enable Apple Pay and Google Pay for Stripe and Braintree.
Stripe: Setting up Apple Pay and Google Pay
To get started, confirm you have connected your Stripe account to Givecloud.
Then, go to Settings > Payment Gateways, and select the Edit button beside Stripe.
Enable Apple/Google Pay.
Apple Pay requires that your website domain is verified. Depending on if you are using your fundraising forms on your Givecloud site or embedding them on an external site, there could be additional steps to complete your domain verification.
Verifying your Givecloud domain - if you are using a givecloud.co domain or a custom domain on your Givecloud site, the domain verification is done automatically.
Adding a custom domain to your Givecloud site after Apple Pay is enabled - If you have added a custom domain after Apple Pay is enabled, you will need to select Update Information in your Givecloud Stripe settings so that the newly added custom domain is verified.
Using Apple Pay on an external site - If you are embedding your fundraising forms on an external site, you will need to ensure that your domain is verified for the Apple Pay option to appear at checkout. Please follow these instructions from Stripe to verify your domain and enable Apple Pay on your Stripe account.
Once Apple Pay/ Google Pay is enabled, and your domain is verified, view your fundraising forms to see these payment options.
Please note, Apple Pay and Google Pay will only appear on supported devices and browsers.
Braintree: Setting up Apple Pay and Google Pay
To get started, confirm that you have connected your Braintree account to Givecloud.
Then, contact Braintree to enable Apple Pay and Google Pay on your Braintree account. During this process, you will be required to create Google Merchant ID. To create Google Merchant ID, please go to your Google Business Console.
Once confirmed that Apple Pay and Google Pay are enabled in Braintree
Go to Settings > Payment Gateways, then select the Edit button beside Braintree.
Toggle on ApplePay/Google Pay.
For Google Pay, you'll also need to enter your Google Merchant ID. To learn more about your Google Merchant ID, please check out Google's support article, Find your Merchant ID.
Select Update Information to save the changes.
Once Apple Pay/ Google Pay is enabled, view your fundraising forms to see these payment options.
Please note, Apple Pay and Google Pay will only appear on supported devices and browsers.