Givecloud allows you to score the loyalty, satisfaction and engagement of your supporters.

  • Ask "How likely are you to recommend us?" after the first contribution.

  • Re-ask the question when a supporter wants to cancel their payment.

  • View and track the NPS® score of each supporter.

  • Report on your NPS®

  • Push NPS® data into your CRM.

What is NPS®?

NPS® stands for Net Promoter Score.  Typically, it's used as a metric in customer experience programs. NPS® measures the loyalty of a customer to a company.  NPS is typically scored by asking the question "How likely are you to recommend us?" on a scale from 1 to 10 (1 not likely and 10 being very likely).

Each customer's loyalty would be categorized as:

  • 😄Promoter: 9-10

  • 😐Passive: 6-8

  • 😤Detractor: 1-5

Why would I use NPS®?

Givecloud allows you to automatically ask for an NPS® score ("How likely are you to recommend us?") in convenient, unobtrusive moments during the lifecycle of your supporter.  Understanding how loyal and satisfied your supporters are can help you make quicker and more strategic choices.

Imagine knowing that your Gold Members are typically less satisfied than your Bronze members.  Or knowing sponsors of children from one region are more loyal than those sponsoring children from another region.

The score is automatically overlayed on your fundraising reports to help you understand the correlation between your donor's loyalty and the success of your fundraising.

Enabling Net Promoter Score

  1. Go to Settings > Supporter Preferences and scroll down to the Net Promoter Score panel.

  2. Click Enable.

  3. Click Save 🔥

Collecting NPS® Data

Givecloud automatically asks "How likely are you to recommend us?" when:

  • A supporter has made their first contribution (on the thank-you page).

  • A supporter attempts to cancel a recurring contribution.

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